Addressing Challenges and Empowering Domestic Workers: Cottlink Kenya’s Role in the Gig Economy.
In Kenya today, domestic workers — housekeepers, nannies, cooks — are the unsung heroes of many homes. Yet, they often face low wages, job insecurity, and little respect for the vital work they do. I’ve seen it first-hand: a neighbor looking for a reliable house help, and the stress of asking around without any guarantees. That’s where platforms like Cottlink are stepping in to change the game.
A Broken System — Until Now
Traditionally, hiring domestic help has been informal and unpredictable. Many workers get exploited due to lack of regulation, and employers are left unsure about trust and quality. It’s a gap that has lingered for years in the service economy.
Cottlink is filling that gap — by creating a digital marketplace where verified domestic workers and clients connect directly, safely, and efficiently. It’s not just about listing names; it’s about empowering both sides with choice, visibility, and fair opportunity.
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Building Trust and Transparency
Through Cottlink, workers can create verified profiles, list services (from cleaning to babysitting), and set their own terms. Meanwhile, clients can browse based on location, see ratings, and contact providers without intermediaries.
There’s built-in accountability: reviews, clear service descriptions, and location-based listings help eliminate guesswork. For a sector that has long operated in the shadows, this is a huge leap forward.
Real Impact, Real Stories
One domestic worker shared how she landed three regular clients within two weeks of joining Cottlink — without walking door-to-door. Another said the platform finally made her feel like a professional, not just “help.”
This is what the gig economy should be: empowering people at every level, not exploiting them.
A Step Toward Economic Dignity
By bringing digital structure to domestic work, Cottlink is doing more than matchmaking — it’s restoring dignity to labor and modernizing how Kenyans find trusted, local services.
As the platform expands, it’s also introducing new categories like beauty, wellness, and repair services, making it a one-stop ecosystem that reflects the real needs of everyday people.
Conclusion
Cottlink isn’t just a tech platform — it’s a social movement in motion. One that listens, adapts, and delivers value to both workers and clients in Kenya’s growing gig economy.
It’s time we recognized domestic work for what it really is: professional, essential, and worthy of respect — and Cottlink is helping us do just that.
